In January of 2009, Community Arts Resources was engaged by REDCAT, CalArts’ downtown center for innovative visual, performing and media arts, to manage the marketing and outreach for its International Children’s Film Festival in February and March of that year. CARS was charged with marketing the festival to the LA family and children’s markets, as well as creating and overseeing family-friendly activities for before and after the film screenings. Utilizing its extensive database of cultural enthusiasts and its strong understanding of marketing cultural programs to a family market, Community Arts Resources helped to make this three-weekend long film festival a great success.