• As the first stop for attendees, the check-in table at Pop-up MANGo gives information about the different demonstrations.
  • A temporary traffic circle is decorated with colorful, painted flowers and planters.
  • Surveys hanging on a clothes line display community feedback.
  • An event goer ponders on images of traffic calming techniques seen at Pop-up MANGo.

Michigan Avenue Neighborhood Greenway (MANGo)

cultural planning

Client: City of Santa Monica

Project Time Frame: 2012 - 2013

Event Dates: Saturday, September 21, 2013, 11 am - 3 pm

The Michigan Avenue Neighborhood Greenway project (MANGo) is an urban and landscape design and community outreach effort to assess the potential of a three-mile corridor in the City of Santa Monica as a greenway. As part of a larger consulting team, Community Arts Resources (CARS) provided community outreach and engagement, and event programming and production services for the MANGo project. Working closely with Meléndrez, the consultant team lead, and graphic designer, Colleen Corcoran, CARS designed an outreach and engagement strategy that was both innovative and highly effective, ensuring that the project team received the necessary feedback from a diverse and large group of community stakeholders. Pop-Up MANGo utilized a 0.2-mile stretch of the proposed three-mile corridor to demonstrate in the physical what the Greenway could look like once permanent improvements were made. The event featured temporary installations and stations of possible improvements for the corridor, including chicanes (mid-block, landscaped sidewalk bulb-outs), a traffic circle, traffic diverters, a mini park in the street, enhanced landscaping and wayfinding signage. Through the development of attractive and readable outreach and marketing collateral, and a fun and out-of-the box community festival and workshop entitled Pop-Up MANGo, CARS helped to elevate this project in the minds of Santa Monica residents and the region at large. 

Video: "Pop Up MANGo: Temporary Greenway Installation and Community Festival"

Michigan Avenue Neighborhood Greenway (MANGo)
9th St & Michigan Ave
Santa Monica,CA 90404