Aaron Paley

President


Aaron Paley is the President and Co-Founder of Community Arts Resources (CARS). 

Paley, and business partner Katie Bergin, have propelled CARS over the past quarter century to become a leading innovator in the activation of public space through content-driven programming, ephemeral interventions and new models for design. He is the Founder of Yiddishkayt, the largest organization west of the Hudson dedicated to Jewish Eastern European culture. Paley is also Co-Founder of CicLAvia - now the largest car-free, open streets event in the United States, temporarily turning city streets into places for Angelenos to walk, bike, socialize and celebrate their city.

With more than 35 years of experience, Paley’s work has garnered him a significant reputation in the fields of urban planning, cultural programming and event production. Among other achievements, Paley launched the public performance series which became Grand Performances at California Plaza; developed the initial programming concept for the 16‐acre $56 million redevelopment of Grand Park; co-wrote the first plan for the reuse of the historic Broadway Movie Palaces; created and directed the seminal 1987 Los Angeles Fringe Festival and in 1984 helped launch the National Performance Network under the direction of David R. White. He received the Durfee Foundation’s Stanton Fellowship in 2008, which led to the development of CicLAvia. He has also been recognized by the Los Angeles chapter of the American Institute of Architects for his contributions to Los Angeles with Honorary AIA/LA membership in its ranks.  

Paley received a B.A. in Architecture from UC Berkeley and an M.B.A. in Non-Profit Arts Management from UCLA. Paley is fluent in French and conversant in both Spanish and Yiddish.

e: aaron@carsla.net 

p: 213/ 355-8501

Katie Bergin

Executive Director


Katie Bergin is the Executive Director and Co-Founder of Community Arts Resources (CARS), and is one of Southern California’s most innovative developers of cultural programming, as well as one of its key arts producers.

Bergin has co-created and directed the production of all CARS festivals, including most recently GLOW for the City of Santa Monica (150,000 attendees), CicLAvia (100,000 attendees), the Family Festivals for the Getty Museum (over a 100 festivals since 1995), the Festival for Families (celebrating the Music Center's 30th Anniversary), and the annual Santa Monica Festival (since 1992). She directed the opening festivals for the Getty Center and Villa, the Japanese American National Museum and the Skirball Cultural Center. Bergin is responsible for establishing and curating CARS’ extensive family and interactive arts programming, including workshop and curriculum development. Bergin curated and produced for the “Friday Night at the Getty” performance series for 10 years, bringing world-class talent to a prime Los Angeles venue.

A fourth generation Californian (her grandfather founded the iconic and eponymous Tom Bergin’s Horseshoe Tavern in 1936), Bergin has more than 30 years of experience in the arts and holds a Bachelor of Fine Arts degree from USC. From 1981-94, she worked on the Craft and Folk Art Museum's Festival of Masks, L.A.'s archetypal multi-cultural celebration. Bergin and Aaron Paley, for their work with Community Arts Resources, are the recipients of the 2010 Cornerstone Theater Company's Bridge Award.

e: katie@carsla.net 

p: 213/ 355-8502

Tamara O'Connor

Vice President


Since joining the firm in 2002, Tamara O’Connor has worked on a number of the firm's consulting projects, including the Hollywood Arts Retention Project for the CRA/LA, Historic Greystone: A Vision for Its Rebirth for Beverly Hills, the comprehensive vision and art plan of Playa Vista’s Bandshell Art Plan, Redlands' Mission Gables Facility Study, and the City of Calgary's International Music Festival. She has also spearheaded multiple events at the company, including two Nextbook Festivals, and multiple years of the LA County Arts Commission Internship Program.
 
Additionally, O’Connor assists in the firm’s business development arena, forging strategic alliances with non-profits, government planning agencies, developers, specialists in sponsorship, and interactive online social networking agencies. O’Connor also manages business operations of the firm, including all human resources issues, liability and worker’s comp insurance, hot costs, budgets and projections.
 
Prior to her work at Community Arts Resources, O’Connor produced non-fiction television. Her work entailed shooting in more than eighteen countries worldwide. O’Connor remains an active member of the Producers Guild and recently became a member of the PGA's New Media Council. As a native Angeleno, O’Connor has lifelong knowledge of the Los Angeles area and community. She is a graduate of UC San Diego.
 
p: 213/ 355-8503

Midori Mizuhara

Senior Associate of Planning & Urban Design


Midori Mizuhara is a multi-disciplinary designer whose professional work spans architecture, urban design, and planning. She has worked at several LA based architecture and planning firms since 2005. As an architectural and urban designer with a strong community outreach focus, she has designed affordable housing in New Orleans, co-curated and managed Little Tokyo Design Week: Future City, (a contemporary public design festival in Downtown Los Angeles in 2011), and worked on a number of strategic master planning projects for municipalities and public institutions. In her role as Senior Associate of Planning and Urban Design at CARS, she continues to work on a variety of planning, urban design and community development projects.

Mizuhara holds a Bachelor of Architecture from the Southern California Institute of Architecture (SCI-Arc) and a Master of City Planning from the Massachusetts Institute of Technology.  

e: midori@carsla.net

p: 213/ 355-8504

Mariana Perez-Seda

Producer


Mariana Perez-Seda is a Producer at Community Arts Resources (CARS). As CARS’ lead Producer, she provides support with all production-related matters for each CARS event. Whether assisting in the areas of community outreach, vendor and artist relations, programming, or event-day management, Perez-Seda is a critical member of the CARS production department.

In her previous job, Perez-Seda worked as an Event Production Assistant for the USC Annenberg School for Communication and Journalism, Public Affairs Department. In this position, she worked on an array of events, including the Graduate Student and Alumni Brunch, M{2E} Speaker Series, Nike Sports and Social Change Speaker Series and the Annenberg Commencement Ceremony. As a lifelong resident of Southern California, she loves all that Los Angeles has to offer and looks forward to her continued work with the CARS family.

Perez-Seda holds a Bachelor of Arts in Communication from the Annenberg School for Communication and Journalism at the University of Southern California.

e: mariana@carsla.net

p: 213/ 355-8511

Regina Joy Alcazar

Associate, Urban Planning & Public Engagement


Starting off as an intern for CARS in January 2014, to her current role as an Associate of Urban Planning and Community Engagement, Regina Joy Alcazar provides support for many of CARS’ projects. She has an understanding for diverse communities that stems from her passion in community engagement and development. Her work at CARS ranges from conducting preliminary research of stakeholders and interest groups, coordinating volunteers, designing and implementing business engagement strategies, to executing the marketing, communications and public relations efforts for various projects. 

In addition to providing project support, Alcazar uses her past experience in nonprofit management to provide the company with day-to-day administrative support, and serves as assistant to the President. She also manages CARS’ website, social medias and weekly email newsletters. 

Alcazar holds a Bachelor of Science degree in Policy, Planning and Development, with an emphasis in Sustainable Planning, from Price School of Public Policy at the University of Southern California. 

e: regina@carsla.net

p: 213/ 365-0324